Fans Should Expect ‘Rush Hour’ Traffic at Pocono

No. 96 DLP Chevy to Promote New Line Cinema’s Rush Hour 3

Actor Chris Tucker, Director Brett Ratner to Serve as Grand Marshal and Honorary Starter at Pennsylvania 500

CORNELIUS, N.C., (August 1, 2007) – DLP HDTV is teaming up with New Line Cinema to support the upcoming action comedy, Rush Hour 3, in a promotional partnership that includes in-theater, online and a NASCAR overlay. 

Rush Hour 3, starring Chris Tucker and Jackie Chan and directed by Brett Ratner, will be featured on Tony Raines’ No. 96 DLP HDTV Chevrolet during the Aug. 5 Pennsylvania 500 NASCAR NEXTEL Cup Series race at Pocono Raceway in Long Pond, Pa.

Tucker will serve as grand marshal of the event and will give the “Gentlemen, Start Your Engines” command, while Ratner will be the honorary starter where from atop the flagstand at the start/finish line he will wave the green flag to start the 500-mile race.

Rush Hour 3 opens in theaters Aug. 10. The movie will be shown across the world in a digital format on DLP Cinema® projectors. DLP leads the cinema movement from film to digital movies with over 4,000 screens powered by DLP technology.

In addition to all three Rush Hour films, Ratner has directed several other hit movies including X-Men: The Last Stand and Red Dragon.

Raines has competed in five Nextel Cup Series events at Pocono and finished 16th in 2003 and 2006.

“This will be a pretty cool weekend for everyone at DLP and Hall of Fame Racing,” Raines said. “It’s exciting to have Rush Hour 3 on the DLP Chevy and we’re going to show Chris and Brett a good time. After they watch us race, we’ll head to the theater and watch their tremendous work on Rush Hour 3.”

Dr. Joe Mattioli, chairman and CEO of Pocono Raceway, said he is looking forward to hosting Tucker and Ratner at beautiful and scenic Pocono Raceway.

“The Rush Hour movies have proven to be extremely exciting and successful. Rush Hour 3 should be equally exciting,” Mattioli said. “We are very proud to have the movie’s co-star, Chris Tucker and its director, Brett Ratner, as guests of Pocono Raceway for the Pennsylvania 500.”

The Pennsylvania 500 will be broadcast live and in high-definition on ESPN at 1 p.m. (EDT) on Aug. 5.